{"id":833,"date":"2021-04-12T14:12:55","date_gmt":"2021-04-12T14:12:55","guid":{"rendered":"https:\/\/rightfitcounseling.com\/?p=833"},"modified":"2021-05-24T01:36:40","modified_gmt":"2021-05-24T01:36:40","slug":"marketing-for-therapists-in-2021","status":"publish","type":"post","link":"https:\/\/rightfitcounseling.com\/blog\/marketing-for-therapists-in-2021\/","title":{"rendered":"8 Marketing Tactics Therapists Should Know in 2021"},"content":{"rendered":"

By Jade Pruett, SEO Strategist at Mind Over Marketing, an agency specializing in marketing for therapists.<\/i><\/strong><\/p>\n

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Today, I\u2019m going to show you exactly what marketing tactics therapists should care about in 2021.\u00a0<\/span><\/p>\n

In fact, <\/span>these are the exact tactics I use<\/span><\/a> to help therapists build their private practices and become fully booked within months.<\/span><\/p>\n

Let\u2019s jump in!\u00a0<\/span><\/p>\n

Table of Contents:<\/b><\/h2>\n

Tactic 1: Get To Know Your Perfect Client By Creating Client Personas<\/span><\/a><\/span><\/p>\n

Tactic 2: Build a Website<\/span><\/a><\/span><\/p>\n

Tactic 3: Search Engine Optimization (SEO)<\/span><\/a><\/span><\/p>\n

Tactic 4: Utilize Google My Business<\/span><\/a><\/span><\/p>\n

Tactic 5: Email Marketing<\/span><\/a><\/span><\/p>\n

Tactic 6: Blogging<\/span><\/a><\/span><\/p>\n

Tactic 7: Networking and Referrals\u00a0<\/span><\/a><\/span><\/p>\n

Tactic 8: RightFit Counseling<\/span><\/a><\/span><\/p>\n

The World of Therapy is Changing<\/b><\/h2>\n

As if 2020 didn\u2019t come with enough curve balls, the world of mental health counseling has been changing right under our noses.\u00a0<\/span><\/p>\n

With mental health awareness on the rise, virtual therapy becoming everyday practice, and legislation altering where therapists are allowed to practice, <\/span>online marketing for therapists has never been more important.\u00a0<\/strong><\/p>\n

However, it has also never been more intimidating. There are thousands of tactics to choose from, a million \u201cexperts\u201d telling you exactly what you should be doing, and marketing budgets that may not seem up to the task. But marketing doesn\u2019t have to be scary, and it doesn\u2019t have to be expensive.\u00a0<\/strong><\/span><\/p>\n

Marketing for Therapists: Why Is It Important?<\/b>\u00a0<\/b><\/h2>\n

We could sit here and talk all day about the reasons marketing yourself as a therapist is important. There\u2019s brand recognition, building a following, domain health, and a thousand other buzzwords we could throw out there.\u00a0<\/span><\/p>\n

However, the real reason marketing for therapists is important is\u00a0 because <\/span>no one would know you exist without marketing.<\/strong><\/p>\n

Therapists need marketing to find new clients. And not just any new clients, but clients that are a right fit for their practice. <\/span>Marketing is a tool to find the clients you can best help.<\/strong> And that\u2019s the entire point of being a therapist, right?\u00a0<\/span><\/p>\n

Tactic 1: Get To Know Your Perfect Client By Creating Client Personas<\/strong><\/h2>\n

The start of any good marketing strategy is deeply understanding who you are targeting. And you might be thinking, \u201cI\u2019m just targeting people who need therapy.\u201d However, targeting everyone on the planet who could use therapy is a lofty and often fruitless venture. Additionally, you probably don\u2019t need 8 billion clients.\u00a0<\/span><\/p>\n

One of the best things you can do for your private practice is to niche down.\u00a0<\/strong><\/p>\n

Start by writing down exactly what type of client you want to serve and where they are located.\u00a0<\/span><\/p>\n

Do you serve clients struggling with anxiety in Atlanta, Georgia?\u00a0<\/span><\/p>\n

Do you want to focus on play therapy in Columbia, South Carolina?<\/span><\/p>\n

Start there.\u00a0<\/span><\/p>\n

Then, <\/span>you can get to know your ideal client better by building a client persona<\/strong>.<\/strong> Start by asking yourself these questions.<\/span><\/p>\n